With offices in Miami, New York and Los Angeles, Pinta is a full-service agency reinventing the art of cross-cultural marketing, advertising and communications. We will help you reach general market consumers in diverse communities, first-generation Hispanics nationwide, and U.S.-born, English-dominant and fully-acculturated Latinos. Our palette includes experiential, ad development, strategic planning and more.
With offices in Miami, New York and Los Angeles, Pinta is a full-service agency reinventing the art of cross-cultural marketing. We will help you reach general market consumers in diverse communities, first-generation Hispanics nationwide, and U.S.-born, English-dominant and fully-acculturated Latinos.
Our Origin Story began 20 years ago as JeffreyGroup, a communications firm that thrives with a singular focus on Latin America. As we diversified into the U.S., we launched Pinta to combine decades of success, a storytelling and communications DNA, and a new team of creative talent. Give us a challenge and we will devise an artistic approach to reach a tangible business solution.
When you think outside the lines, you need a set of values to keep you pointed in the right direction. Ours are simple:
We are Bold Let's do something different and focus on groundbreaking work. We are not afraid of risk and never hinder the best ideas from bubbling to the top, regardless of where they come from.
We Cut the Clutter We have two simple goals: producing great work, and helping achieve our clients' tangible goals. Somewhere along the way, these basic tenets got lost in our industry. Come visit any of our offices and you'll see that we are not about fancy waterfalls or award trophies. We focus on what matters most.
We Constantly Re-Invent Today's world is moving a mile a minute. We stay connected, spot trends before they happen, adopt the latest technologies and never rest on our laurels. Pinta adapts and evolves at the speed of the marketplace.
We Respect Our Clients and Ourselves Respect is the undercurrent for everything we do at Pinta. We respect our team and the unique contributions they bring to the table, we respect our clients and their priorities during the creative process and we respect the work itself.
We are Cultural Artists That's why we are looking for singular talent. Each one of our employees, from a copywriter to the Controller, embodies two basic qualities: a multicultural background that informs a unique view on life and an artistic heart that brings creative flair to everyday tasks.
Mexican Soccer Star Headlines Powerade Latino Campaign
Launch Powerade's first Hispanic online campaign.
Pinta developed a full suite of digital resources including a social media online newsroom, a Webfluentials network activation through outreach and influencer targeting, design of creative and the production of sports-related videos that went viral on all major social networks.
The Powerade Latino newsroom is the top search result for "sports drink" and "Latino" on Google, Yahoo and Bing, with 56 online articles or blog postings observed as a direct result of outreach. 200 bloggers or groups were personally contacted, leading to 195 mentions that included the Powerade Latino campaign
"Vale la Pena" International Advertising Campaign
Latin Americans do not accept vaccines as a valuable preventative health tool for adults. Faced with this situation, Pinta and Pfizer set out to educate doctors, at-risk adults over age 50 and their grown children about the life-saving benefits of adult vaccination against pneumococcal diseases (such as pneumonia) by creating the Vale La Pena campaign.
Pinta created the campaign name and logo, printed educational materials, constructed a compelling infographic and designed a website in three languages. Three educational videos were produced for online and TV distribution that ultimately ran as 30-second spots in 12 countries.
The result was an integrated above- and below-the-line campaign that reached millions of people in one of the most at-risk areas in the world for vaccine-preventable diseases.
My Label is Black, Hispanic CSR Program
The Johnnie Walker whisky brand projects an aspirational image that inspires men to Keep Walking. This message is critical for many audiences, but none more so than a U.S. Hispanic consumer on whom the economy had taken its toll in 2010.
To address these challenges, the brand created My Label is Black, a Hispanic-focused CSR program to unleash the potential of Hispanic men nationwide with inspiration messages from popular Hispanic athletes and celebrities, partnerships with leading charities, a public service announcement and a Twitter donation campaign using #MyLabelisBlack.
The My Label is Black campaign stayed true to the brand's image, drew positive media attention and fulfilled our client's desire to truly give back to and support its loyal customers.
Our inclusion of popular Hispanic entertainment icons as spokespeople resulted in 182 million media impressions of our campaign's key messages from the New York campaign launch event alone.BACK Next Previous
Helping T-Mobile connect through digital, celeb outreach and community partnerships
Position T-Mobile as the wireless provider of choice for U.S. Hispanics, with a number service offerings, partnerships and community events positioned for Hispanic consumers.
Through its Un-carrier strategies, which have included Univision Mobile, a partnership with Shakira and free data and texting to 120+ countries, T-Mobile addresses cultural relevancies unique to the Hispanic community.
Pinta has supported the company's U.S. Hispanic marketing and communications efforts since 2008. Our team executed a campaign based on relationships with online media and influencers, celebrity seeding and ultimately drawing traffic to the T-Mobile website and retail locations.
With a mix of music concerts, events, highly specialized media relations efforts and digital marketing, Pinta secured over 1,300 coverage opportunities, resulting in tens of millions of impressions among the key demographic of tech-savvy Hispanic consumers.
Advertising a state-of-the-art surgery that saves lives
Promote the advantages of Gamma Knife surgery and the experienced team at the Miami Neuroscience Center to consumers who are considering their options.
Pinta developed a multi-faceted advertising campaign and media buy for print, online and outdoor to reach the Miami Neuroscience Center's key markets.
The campaign utilized striking, original artwork to bring to life a complex procedure, with impactful copy to showcase the experience of doctors performing it.
The combination of above- and below-the-line campaign reached thousands of potential patients, driving awareness of the Miami Neuroscience Center and resulting in significantly increased call volume.
Hispanic Fan Engagement
The NFL faced a fundamental problem that Hispanics are greater fans of fútbol than football. Our unique insight is to convert Spanish-dominant, unacculturated Latinos through lifestyle and entertainment.
Our ongoing approach includes strategy, creative, digital / social, celebrity influencers and PR. Among other accomplishments, we created an entertainment show, "NFLeros," that was sold to Fox Deportes and became its second highest-rated program; launched the concept to reunify a Mexican family on both sides of the border that became a halftime-special on ESPN; and regularly engage Hispanic celebrities such as Carlos Ponce, Miguel "Nacho" Mendoza and Dascha Polanco for social media content partnerships.
Over the course of two seasons we have garnered over 250 earned placements totaling 262.7 million impressions, generated over 1.2 million social media engagements through @NFLEspanol and influencers, and surpassed objectives by increasing NFL's Hispanic fan base to 28 million people.
Mixing Sport and Scholarships for Cause Marketing
Jose Cuervo engaged Pinta to create a communications platform for a three-year marketing campaign, using soccer as a vehicle to promote social responsibility to consumers of Mexican origin living in the United States.
Pinta launched a partnership with the Institute for Mexicans Abroad (IME), a non-profit organization that works closely with Mexican Consulates and Mexican Hometown Associations across the United States to sponsor its scholarship program. We also executed a series of activations across the country in the top 15 Hispanic markets.
The program was so successful, it is now a model for Diageo's corporate philanthropy and minority giving initiatives.
Promoting health care solutions in a culturally-relevant way
Reinvent Florida Blue's Hispanic outreach in the pursuit of better health.
In light of Hispanics' weaning approval of health care reform, Pinta was tapped to go beyond translation by connecting with this important demographic through a number of digital marketing efforts, innovative events, social media campaigns and sponsorships.
In a span of less than one year, Pinta overhauled the Florida Blue Spanish-language Facebook page to engage 18,000 unique users, developed a custom app and recipe sweepstakes to foster engagement through Hispanic cuisine, hosted a summit with our proprietary Webfluentials database that provided social media exposure of over 1 million impressions in just one day, and managed a sponsorship at Hispanicize to provide social media training to over 50 Hispanic-serving nonprofit organizations.
To experience an agency unlike any you've met before, please give us a call. We'd love to explore partnership opportunities. Please contact our CEO and President Mike Valdes-Fauli at 305.615.1111 EXT.110 or mvaldesfauli@pintaUSA.com
We are always looking for new talent to bring their unique artistic sensibilities to our expanding team. Please submit your resume and cover letter to careers@pintaUSA.com
For media or other matters,
contact us at 305.615.1111 or info@pintaUSA.com